According to Leonora Redelinghuys, the divisional head of Touchlab, the
unit specifically set up to develop Media24's tablet applications, the
group is 'very aggressive in this space'.
Media24 will launch the international news and fashion weekly, Grazia,
in South Africa later this year. This launch is the result of a
licensing agreement between Mondadori and Media24.
University of Cape Town bio-engineer Dr George Vicatos was last week
named as South Africa’s Inventor of the Year by sci-tech magazine
Popular Mechanics for his development
Marketing Mix Modeling New! Current model inputs may be misrepresenting the impact of magazines in the media mix. A just-released MPA white paper examines ways to improve models, how advertisers can use models with more precise magazine inputs, best practices and the future of modeling.
Updated Category-Specific Fact Sheets
These fact sheets show how various media drive results across 16 different categories including auto, buzz, drive to web, electronics, entertainment, finance, retail and travel.
Research
table@45ROCK Dinner Series - Photo Highlights
table@45ROCK 2012 launched this past Wednesday, January 25, 2012 with a lively conversation that focused on Navigation and Social Media. View photos from the dinner here.
